Technology is such an integral part of business these days. Very popular since digital marketing is becoming more and more common, a mobile app can bring a company’s products or services directly to the consumer - which means that mobile apps hold value and can generally be seen as a smart business move nowadays. Consumers in recent years have been using their mobile devices (phones and tablets) in growing numbers to consume information and complete tasks.

But mobile apps can also serve as direct sales and marketing channels. Experts predict that by the year 2020, the mobile app economy is projected to be worth $189 billion thanks in large part to in-app advertising and app store revenues that are directly related with downloads on particular mobile applications. Mobile apps offer brands an unprecedented wealth of opportunities for engaging consumers because it’s reaching a target audience with a mobile application is easy. That’s why business owners invest in mobile app development to increase their bottom line and boost their business growth.

Here are 6 good reasons that make it clear how your business will benefit from a mobile app, including:



1. Boosting brand exposure and driving engagement

If you’re launching a mobile app to market your business online, social features such as messaging, likes, shares and comments allow for an even greater opportunity to increase engagement and drive customer satisfaction. For example: if you build a social component into your app where users can share their thoughts or just give +1’s that could be worth a lot more than the likes and shares themselves by increasing customer loyalty and encouraging them to share their opinion about your product with others, we think we could collectively agree we're talking about apps that bring the party closer to home.

Moreover, increased customer engagement will directly translate into increased sales. Mobile apps make it easy for potential customers to access your offer – they can reach you directly on their mobile devices. With an app installed on their smartphones, users can receive push notifications right to their smartphones notifying them of special offers or promotions. You can also equip your app with communication features such as a feedback form or chat room to deliver excellent customer service and answer all the questions users might have about your offer.

2. Direct marketing channel

Appealing directly to current and prospective customers is a great way to strengthen customer relationships. Mobile apps enable brands to connect with customers in a completely new way. They can use them to promote products and services, release information, send coupons or vouchers direct to a smartphone wallet, or inform a user about something interesting going on at their company. This makes it easy for businesses to interact with their valued customers directly from an app! Moreover, you can benefit from personalised information that your apps collect from users through push notifications and news feeds to figure out who your target audience is and send relevant offers or content straight into their inbox.Rewrite the following sentences using the same principle but please remember the principle of "reverse google translate".

3. Analytics data for driving growth

If you're wondering how to link data collected from your mobile app with the larger aspects of your business, that's actually rather simple. Consider what it means to have more complete customer profiles for your products or services - that is exactly what a mobile app allows you to do. Integrating micro-moments into your strategy will allow you to understand customer habits and preferences more completely. The consumer insights will likewise help you create highly personalized experiences for better brand loyalty and viable products.

4. Excellent customer service

Another benefit of investing in an app is that it allows your business to be there for your customers during the most crucial and vulnerable time — what we like to call, “leaving on a jet plane” or when you’re on the move. It’s important that you build trust with potential new clients by offering them a consistent level of service no matter where they happen to be on your map. Otherwise, who knows what will happen—you might lose a client forever!



5. Enhanced visibility

As a business owner, visibility is one of the key factors you must be aware of. Hence why, as a means to promote yourself and your brand effectively, mobile apps have been gaining so much momentum! Mobile applications help promote your brand by enhancing visibility and giving people frequent opportunities to see your logo. This ties back to what we already discussed about trust and loyalty which ultimately leads to a boost in revenue! Consumers who are frequently exposed to your brand — and they are if they see your logo every time they look at their smartphone — are more likely to choose you when they decide to make a purchase. That’s why mobile apps are considered such an effective strategy for promoting and building brands as well as potentially reigniting interest from previous customers. They enhance the visibility of your brand and help you become part of your customers’ lives.

6. Personalization and retargeting

Mobile apps that are aimed at consumer audiences offer people more than just a convenient way to access information or look for new types of entertainment. These apps create the opportunity to deliver personalized experiences, which helps to form an emotional connection with their audience.

Personalization works hand-in-hand with retargeting. Apps can encourage users to return to abandoned carts, make new orders, or simply visit your store. By analyzing user behavior patterns, your app can automatically remind users to complete unfinished actions they left behind. In addition, you have the real-time opportunity to invite customers to your store when they’re most likely going to be near you! You can also use geolocation services to catch a glimpse of a customer's physical location and update them on what they're missing at home!



Investing in a mobile app is a smart move

Personalization works hand-in-hand with retargeting. Apps can encourage users to return to abandoned carts, make new orders, or simply visit your store. By analyzing user behavior patterns, your app can automatically remind users to complete unfinished actions they left behind. In addition, you have the real-time opportunity to invite customers to your store when they’re most likely going to be near you! You can also use geolocation services to catch a glimpse of a customer's physical location and update them on what they're missing at home!